Gucci teams up with Yuga Labs to launch exclusive KodaPendants NFT jewelry collection

Attention all fashionistas and NFT nerds, because the fashion brand Gucci is doubling down on its involvement with Web3 and metaverse. Gucci is teaming up with Yuga Labs, the $4 billion major player in the NFT world and the masterminds behind the famous Bored Ape Yacht Club (BAYC), to bring you a Otherside-inspired jewelry collection.

The collection is called KodaPendants, and it is as exclusive as it gets, with only 3,333 pieces available for purchase. If you’re lucky enough to snag one, it’ll set you back 450 APE, which is roughly $1,935 in fiat money. But don’t worry, you won’t need to fumble around with your credit card for this purchase, as KodaPendants can only be bought with ApeCoin, Otherside’s native cryptocurrency. And, to make things even more exclusive, you’ll need to already hold a Koda or Vessel NFT to be eligible to buy a KodaPendant 🤪

But wait, there’s more! Each KodaPendant NFT comes with a physical KodaPendant, a silver chain with a silver pendant in the shape of a Koda alien inscribed with “GG,” which is shorthand for “good game.” So, not only will you be the proud owner of a unique digital collectible, but you’ll also have a beautiful piece of jewelry to wear or show off to your friends. A real, physical piece of Gucci jewelry will be mailed later this year.

silver gucci nft piece

Image: Gucci

And that’s not all! The Koda and Vessel NFTs affiliated with KodaPendants will also get a visual upgrade to feature a virtual version of the jewelry. Plus, KodaPendants will unlock exclusive cosmetic options for Otherside avatars when they launch this summer. So, if you’re ready to dive into the exclusive world of KodaPendants, mark your calendars for Thursday, April 6, at 6:00 pm EST. ✅

It’s worth mentioning that the trend of established brands seeking new ways to engage with younger and hipper audiences is evident in collaborations between high-profile NFT companies and luxury fashion giants. Just last year, CryptoPunks, which was acquired by Yuga Labs in 2022, joined forces with luxury jeweler Tiffany’s to produce a limited-edition NFT-backed series of 250 gold, ruby and diamond necklaces. Each necklace was modeled to resemble the purchaser’s unique CryptoPunk NFT avatar and priced at $51,000. The necklaces sold out instantly, driving up CryptoPunk trading volume in the process.

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